Kinouchi

McCallum Layton Branding

Challenge

Rebrand the well-trusted research company, bringing it up-to-date with the fast-moving research sector.

Solution

Playing with the first characters of both founders names; ‘ML’ was created into a single mark, utilising the Jubilat typeface to give the company a little more character. The forward slash ‘/’ in the logo can also be utilised as a playful, decorative element across the company’s documents and media.