McCallum Layton Website
Category
Digital
Client
McCallum Layton
Challenge
Despite the company’s well-respected reputation, its website was looking tired and very dated. Alongside the company rebrand, the website required a refresh.
Solution
Utilising the new branding elements, the site was reworked from the ground up. Working closely with researchers and customers, the site was carefully considered to answer the questions and requirements research buyers wanted. A new visual guideline also helped update the tired look of the old site and introduce a more thoughtful approach to research communication.
