Kinouchi

Donatos Sandwich Packaging

Competition Winner

Winning design in Donatos’ packaging competition.

Challenge

This live competition packaging brief for the prominent American food company Donatos required selling the concept of fresh British sandwiches to an American audience.

Solution

My goal was to create something fresh and never-before-seen in sandwich packaging. This piece came first place in the design competition and was flown to Donatos headquarters in Iowa. Amendments would need to be made if it were to be manufactured, such as sealing the package but the client was very pleased with the concept. It captures the freshness of the outdoors with a playful picnic aesthetic.